Human beings as a combination of a body and a mind inherently try to gather resources that are valuable to the body and the mind. The body needs matter while the mind demands meaning. Most human activities tend towards meeting those needs and demands — perhaps not just meet them but also exceed them, in many instances, so that scarcity stays away. It is when human beings work to exchange value with each other on a larger scale, a system of wealth emerges known as The Economy.

The economic system has many asymmetries. Often, the asymmetry of information tends to determine the price of your goods/services on the market whereas the asymmetry of agency tends to determine their market share. Most, if not all, negotiations use these asymmetries to secure deals. Of course, those who properly leverage the inherent asymmetries, tend to get better deals for themselves.

You probably knew all of that already. You are likely here to find out what is it that you do not know. What is it that you are not seeing, which if you managed to see, would enable you to be the best at your negotiations. What is needed for you to be negotiator of all negotiators?

To be the best at any negotiation, there is one vital thing you need to gain mastery over. It is the Asymmetry of Observation. Informational asymmetry empowers you to control the price. Asymmetry of agency enables you to do what it takes to out-do your counterpart. However, by levergaing the asymmetry of observation you can discover the value that was hidden in plain sight for everyone in the negotiation.

Discovering the value that was hidden in plain sight due to blindspots and leveraging it in the right way enriches you to ace The Negotiation of all Negotiations.